Digital Marketing Manager

SANTANDER CONSUMER BANK S.p.A

Mexico City, Mexico
Digital marketing strategy implementation
Email marketing management
User persona and customer journey definition
The role is responsible for the digital marketing plan of the Academia brand within Banco Santander

Job Summary

  • The role is responsible for the digital marketing plan of the Academia brand within Banco Santander.
  • Candidates will build and manage online communities to foster long-term loyalty with customers.
  • The position requires defining target audiences and analyzing metrics to drive strategic communication initiatives.

Matching Summary

The role is responsible for the digital marketing plan of the Academia brand within Banco Santander.

Skills & Requirements

Must-have

  • Digital marketing strategy implementation
  • Email marketing management
  • User persona and customer journey definition
  • Online community management
  • Marketing metrics analysis and reporting

Nice-to-have

  • Creative innovation in communication tools
  • Assertive communication skills
  • Ability to work under pressure
  • Multicultural team collaboration
  • Event coordination experience

Key Requirements

  • Masters of Arts (MA) degree required
  • Experience in corporate and digital marketing
  • Direct employment by Banco Santander

Work Rights

Not specified

Tailored Resume

Cover Letter