The role involves shaping the future of media measurement strategy for Target's Roundel network by delivering performant media plans and actionable insights
Job Summary
The role involves shaping the future of media measurement strategy for Target's Roundel network by delivering performant media plans and actionable insights.
Candidates will collaborate with cross-functional teams to develop proofs of concepts and solution roadmaps that drive business outcomes through advanced analytics.
Target offers an inclusive learning environment where diverse backgrounds are valued to redefine retail and deliver world-class outcomes globally.
Matching Summary
The role involves shaping the future of media measurement strategy for Target's Roundel network by delivering performant media plans and actionable insights.
Skills & Requirements
Must-have
5+ years digital advertising experience
Advanced analytical solutions and methods
SQL, R, or Python programming skills
Media mix modelling expertise
Incrementality measurement through Lift studies
Nice-to-have
Consultative problem-solving abilities
Experience in agile development environments
Cross-functional stakeholder management
Strategic planning and OKR definition
Team upskilling and mentorship capabilities
Key Requirements
Masters or bachelor's degree in Analytics, Business Intelligence, Economics, or Engineering
5+ years of working experience in digital advertising or retail analytics
Deep expertise in digital marketing performance measurement and campaign strategy