You will create performance-driven, conversion-focused content across the full digital acquisition ecosystem for ING's Self-employed & Micro companies
Job Summary
You will create performance-driven, conversion-focused content across the full digital acquisition ecosystem for ING's Self-employed & Micro companies.
The role requires continuous optimization of headlines, formats, and CTAs using data insights from tools like Semrush and Adobe Target.
You will work in a dynamic, agile environment where ideas matter more than hierarchy and hybrid work is supported.
Matching Summary
You will create performance-driven, conversion-focused content across the full digital acquisition ecosystem for ING's Self-employed & Micro companies.
Skills & Requirements
Must-have
5+ years digital sales or marketing experience
Proficiency with Semrush and Adobe Analytics
B2B content creation for banking products
A/B testing and conversion rate optimization
Fluency in Dutch, French, and English
Nice-to-have
Experience with GenAI powered content creation
Background in startup or micro-company segments
Ability to challenge legal compliance constraints
International collaboration experience
Creative problem-solving mindset
Key Requirements
Master's degree or equivalent relevant experience
Minimum 5 years experience in digital sales or marketing