Assistant Social Marketing Manager

LEGO Group

Not specified; bonus: eligible reward scheme; bene...
Hybrid
3-5 years social media experience
China social ecosystem expertise
Campaign execution on douyin and xiaohongshu
This role is responsible for translating brand strategy into compelling social executions across key platforms like Douyin and Xiaohongshu

Job Summary

  • This role is responsible for translating brand strategy into compelling social executions across key platforms like Douyin and Xiaohongshu.
  • The position requires managing the BGC/PGC/UGC ecosystem to drive engagement, reach, and brand relevance while ensuring consistent storytelling.
  • Employees receive benefits including family care leave, life insurance, a colleague discount, and a bonus scheme based on goal achievement.

Matching Summary

This role is responsible for translating brand strategy into compelling social executions across key platforms like Douyin and Xiaohongshu.

Salary

Not specified; Bonus: Eligible reward scheme; Benefits: Family care leave, insurance, wellbeing resources, colleague discount

Skills & Requirements

Must-have

  • 3-5 years social media experience
  • China social ecosystem expertise
  • Campaign execution on Douyin and Xiaohongshu
  • Data-driven content optimization skills
  • Agency and cross-functional collaboration

Nice-to-have

  • FMCG or lifestyle brand background
  • Strong English and Chinese bilingualism
  • Innovation in social-first campaign formats
  • Creative storytelling abilities

Key Requirements

  • Bachelor's degree preferred
  • 3-5 years relevant professional experience
  • Fluent in English and Chinese

Work Rights

Not specified

Tailored Resume

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