Associate Brand Manager, Excedrin

Haleon

Warren, NJ, USA
Base: 115,765 -144,706 usd; bonus/equity: discreti...
Hybrid (3 days in-office)
Develop and execute national brand programs
Analyze marketing effectiveness and consumption growth
Lead continuous improvement initiatives
Haleon is seeking an Associate Brand Manager for Excedrin in Warren, NJ, to contribute to the marketing team by planning, implementing, and optimizing promotional activities. The ideal candidate will have a background in consumer product goods or pharmaceuticals, with a focus on driving brand strategies and improving marketing effectiveness

Job Summary

  • As a valued member of the Marketing team, your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals.
  • This role will provide YOU the opportunity to lead key activities to progress YOUR career, including assisting in the development of short- and medium-term brand strategies for Excedrin and owning all Brand Reporting.
  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program, including a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.

Matching Summary

Match Score: 85

Haleon is seeking an Associate Brand Manager for Excedrin in Warren, NJ, to contribute to the marketing team by planning, implementing, and optimizing promotional activities. The ideal candidate will have a background in consumer product goods or pharmaceuticals, with a focus on driving brand strategies and improving marketing effectiveness.

Salary

Base: 115,765 -144,706 USD; Bonus/Equity: discretionary bonus; Benefits: comprehensive benefits program

Skills & Requirements

Must-have

  • Develop and execute national brand programs
  • Analyze marketing effectiveness and consumption growth
  • Lead continuous improvement initiatives
  • Manage brand budget to optimize spending
  • Collaborate with cross-functional teams

Nice-to-have

  • Drive increased sales lift for each class of trade
  • Build brand equity and loyalty
  • Support media strategy and planning
  • Agile, performance-focused culture

Key Requirements

  • Bachelor's Degree in business and/or marketing
  • 2+ years prior industry experience in CPG or pharmaceutical
  • MBA
  • Demonstrated analytical ability
  • Experience working with and/or managing vendors/Agencies
  • Revenue growth management experience
  • Commercialization Experience (New Item Launch Experience)

Work Rights

Not specified

Tailored Resume

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