Digital Journey Optimisation Manager, Integrated Channels
Hanoverparkbank
Unknown
Digital customer journey optimisation
Adobe target experience
Conversion optimisation platforms
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers
Job Summary
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.
You’ll own the optimisation roadmap and manage the day‑to‑day build, delivery and conversion of personalised initiatives across commbank.com.au, CommBank app and NetBank.
You’ll join a Chapter passionate about improving customers’ lived digital service experiences and work alongside a Product Owner, marketing and data analysts to deliver personalised digital experiences that matter.
Matching Summary
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.
Skills & Requirements
Must-have
digital customer journey optimisation
Adobe Target experience
conversion optimisation platforms
Adobe Analytics skills
stakeholder management experience
personalised digital communications
Nice-to-have
curiosity for latest digital capabilities
SEO and website optimisation knowledge
exceptional communication skills
influencing and negotiation skills
passion for digital customer experiences
Key Requirements
proven digital and stakeholder management experience
hands-on experience with Adobe Target and Experience Manager
strong analytical skills with Adobe Analytics or similar tools
proven ability to deliver end-to-end digital strategies