Trade Marketing Manager

Abbott

Shah Alam, Selangor, Malaysia
Base pyy: n/a; bonus/equity: not specified; benefi...
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Omni-channel trade marketing plan execution
Strong analytical and customer insight skills
Digital marketing analytics tools proficiency
** Abbott is seeking a Trade Marketing Manager for its Nutrition division in Shah Alam, Malaysia. The role focuses on executing omni-channel marketing strategies to enhance brand awareness and drive sales across various distribution channels. **

Job Summary

  • This position works out of the Imazium Damansara location within the Abbott Nutrition division, focusing on science-based nutrition products.
  • The role is responsible for increasing market share and preferred supplier status by executing strategic omni-channel trade marketing plans.
  • Candidates must possess strong analytical skills to integrate digital tools with traditional touchpoints and translate customer behaviors into strategic activities.

Matching Summary

Match Score: 75

** Abbott is seeking a Trade Marketing Manager for its Nutrition division in Shah Alam, Malaysia. The role focuses on executing omni-channel marketing strategies to enhance brand awareness and drive sales across various distribution channels. **

Salary

Base pay: N/A; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Omni-channel trade marketing plan execution
  • Strong analytical and customer insight skills
  • Digital marketing analytics tools proficiency
  • Planogram and shelf space execution
  • Cross-functional collaboration with Supply and Analytics

Nice-to-have

  • Solid knowledge of Google Analytics and SEMRush
  • Strong storytelling and presentation skills
  • Ability to interpret online and offline behaviors
  • Comfort with complexity and critical thinking

Key Requirements

  • Proficiency in marketing research and statistical analysis
  • Experience handling large datasets
  • Knowledge of digital marketing analytics tools

Work Rights

Not specified

Tailored Resume

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