Impact.com is seeking a Director of Marketing for Greater China to lead regional marketing strategies and execution, focusing on demand generation and team leadership. The ideal candidate should possess extensive experience in B2B marketing within the SaaS sector, particularly in the Chinese market, and be fluent in both Mandarin and English
Job Summary
This role owns Greater China marketing strategy and execution, with clear accountability for budget management, demand generation performance, and team leadership across the entire Greater China region.
Lead regional content, product marketing, events, and digital marketing efforts, ensuring strong and consistent positioning across web, digital platforms, social channels, and field marketing.
Build, lead, and develop a high-performing Greater China marketing team, creating a culture of ownership, performance, collaboration, and resilience.
Matching Summary
Match Score: 85
Impact.com is seeking a Director of Marketing for Greater China to lead regional marketing strategies and execution, focusing on demand generation and team leadership. The ideal candidate should possess extensive experience in B2B marketing within the SaaS sector, particularly in the Chinese market, and be fluent in both Mandarin and English.
Skills & Requirements
Must-have
China B2B SaaS market expertise
Demand generation performance
Budget ownership and ROI tracking
Localization of messaging and content
High-performing marketing team leadership
Nice-to-have
Partnership automation domain expertise
Advertising or agency background
Key Requirements
10+ years of B2B marketing experience
Strong hands-on experience across demand generation, content, product marketing, and events
Solid understanding of the China digital marketing and advertising ecosystem
Proven experience managing budgets, forecasting, and performance optimization
Highly data-driven
Demonstrated people leadership experience
Experience leading regional or cross-border marketing in Greater China