Performance Marketing Manager - Emerging Media & Channel Innovation
Kraken
United States
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Performance marketing experience
Crypto/web3 expertise
Structured testing roadmap
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Kraken is seeking a Performance Marketing Manager with expertise in crypto/web3 to lead performance marketing campaigns and user acquisition strategies. The role emphasizes creativity, analytical skills, and the ability to manage a structured testing roadmap across emerging media channels.
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Job Summary
Lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives, focusing on uncovering incremental growth.
Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels, evaluating high-potential opportunities.
Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition across all owned channels.
Matching Summary
Match Score: 75
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Kraken is seeking a Performance Marketing Manager with expertise in crypto/web3 to lead performance marketing campaigns and user acquisition strategies. The role emphasizes creativity, analytical skills, and the ability to manage a structured testing roadmap across emerging media channels.
**