Segments Marketing Manager - Part Time

CBA New Digital Businesses Pty Ltd

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End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
** CBA New Digital Businesses Pty Ltd is seeking a part-time Segments Marketing Manager to lead the development and execution of marketing initiatives targeting specific customer segments. The role requires translating customer insights into effective marketing strategies to drive engagement and acquisition. **

Job Summary

  • This role involves leading the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments such as Youth, Young Adults, and Mass Affluent.
  • You will work cross-functionally with Product, Data & Analytics, Media, Brand & Creative, and Digital teams to ensure segment priorities are embedded early in planning.
  • The position requires at least 5 years of experience in a marketing generalist or marketing communications role with accountability across strategy, production, and execution.

Matching Summary

Match Score: 75

** CBA New Digital Businesses Pty Ltd is seeking a part-time Segments Marketing Manager to lead the development and execution of marketing initiatives targeting specific customer segments. The role requires translating customer insights into effective marketing strategies to drive engagement and acquisition. **

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder influence
  • Agency partner management
  • Marketing process governance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Growth mindset approach
  • Can-do attitude
  • Continuous improvement focus

Key Requirements

  • At least 5 years marketing experience
  • Project management skills
  • Analytical and communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter