Shopper Marketing Manager: Personal Care

Tiger Brands

Not specified
3-year bachelor's degree in commercial field
2-3 years fmcg trade/category experience
Shopper analytics and basket analysis skills
Tiger Brands is seeking a Shopper Marketing Manager for their Personal Care division, responsible for developing strategic shopper plans to enhance brand visibility and consumer engagement. The ideal candidate will have experience in FMCG, with a strong understanding of shopper analytics and effective project management skills

Job Summary

  • The role is accountable for developing and delivering strategic Shopper Plans by Channel/Cluster to maximize basket conversion and drive brand growth.
  • Candidates must leverage robust commercial analytics to optimize competitive brand positioning, shopper value, and business profitability.
  • The position requires collaborating closely with Marketing and Trade Marketing teams to build 'Look of Success' plans and execute Joint Business Planning.

Matching Summary

Match Score: 85

Tiger Brands is seeking a Shopper Marketing Manager for their Personal Care division, responsible for developing strategic shopper plans to enhance brand visibility and consumer engagement. The ideal candidate will have experience in FMCG, with a strong understanding of shopper analytics and effective project management skills.

Skills & Requirements

Must-have

  • 3-year bachelor's degree in commercial field
  • 2-3 years FMCG Trade/Category experience
  • Shopper analytics and basket analysis skills
  • Strategic shopper plan development
  • Channel and cluster management expertise

Nice-to-have

  • Category management experience advantageous
  • Brand marketing background considered useful
  • Strong communication and presentation skills
  • Experience with Joint Business Planning
  • Ability to drive innovation launches

Key Requirements

  • 3-year bachelor's degree in a commercial field
  • 2-3 years work experience across FMCG Trade/Category/RM
  • Demonstrated understanding of shopper analytics processes

Work Rights

Preference given to candidates from under-represented designated groups per employment equity plan

Tailored Resume

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