Senior, Demand Generation and Account-Based Marketing (ABM)

AMPLIFY HEALTH ASIA PTE. LIMITED

Singapore, Singapore
Not specified
6-8 years b2b demand generation experience
Account-based marketing (abm) program execution
Lead scoring and pipeline model design
AMPLIFY HEALTH ASIA PTE. LIMITED is seeking a Senior Demand Generation and Account-Based Marketing (ABM) professional to drive engagement with enterprise customers in Asian markets. The role focuses on developing and executing sophisticated demand generation strategies that align with customer segmentation and transformation maturity, emphasizing pipeline quality over lead volume

Job Summary

  • This role owns the regional demand generation and account-based marketing strategy across Southeast Asia, Hong Kong, and India.
  • The position is accountable for pipeline quality rather than lead volume, focusing on long sales cycles and complex buying committees.
  • Success is measured by the consistency, readiness, and commercial impact of opportunities delivered to sales teams.

Matching Summary

Match Score: 85

AMPLIFY HEALTH ASIA PTE. LIMITED is seeking a Senior Demand Generation and Account-Based Marketing (ABM) professional to drive engagement with enterprise customers in Asian markets. The role focuses on developing and executing sophisticated demand generation strategies that align with customer segmentation and transformation maturity, emphasizing pipeline quality over lead volume.

Skills & Requirements

Must-have

  • 6-8 years B2B demand generation experience
  • Account-based marketing (ABM) program execution
  • Lead scoring and pipeline model design
  • Enterprise software and data product positioning
  • Microsoft Dynamics 365 or equivalent platform

Nice-to-have

  • Health insurance operations knowledge
  • Public health systems familiarity
  • Asia healthcare financing background
  • Advanced degree (MBA) preferred
  • Cross-functional team alignment skills

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Over 6-8+ years in B2B demand generation
  • Experience with enterprise marketing automation platforms

Work Rights

Not specified

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