Digital Platforms & Audience Development, Senior Manager

Sony Music Entertainment

Malaysia
On-site
Digital marketing strategies
Audience growth
Fan engagement
Sony Music Entertainment is seeking a Senior Manager for Digital Platforms & Audience Development in Malaysia. The role focuses on creating and executing digital marketing strategies to enhance audience engagement and increase revenue for artists through various digital platforms

Job Summary

  • Develop and execute digital marketing strategies to support music releases across digital platforms.
  • Manage and optimize artist and label YouTube channels to maximize views, engagement, and revenue through best practices.
  • Analyze platform analytics and campaign performance to generate insights that improve audience growth, engagement, and digital revenue.

Matching Summary

Match Score: 85

Sony Music Entertainment is seeking a Senior Manager for Digital Platforms & Audience Development in Malaysia. The role focuses on creating and executing digital marketing strategies to enhance audience engagement and increase revenue for artists through various digital platforms.

Skills & Requirements

Must-have

  • digital marketing strategies
  • audience growth
  • fan engagement
  • platform optimization
  • content strategy
  • YouTube channel management
  • social media platforms

Nice-to-have

  • artist development alignment
  • catalogue repertoire activation
  • first-party fan data capabilities
  • digital trends monitoring
  • fan culture interest

Key Requirements

  • 4-6 years of experience
  • Bachelor's degree in Marketing, Business, Communications, Media, or related field
  • Experience in music, media, entertainment, or digital content industry preferred
  • Strong understanding of major digital platforms
  • Experience interpreting digital analytics

Work Rights

Not specified

Tailored Resume

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