This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques
Job Summary
This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques.
You will be a subject matter expert, responsible for executing complex campaigns and providing technical guidance to the team, ensuring we deliver best-in-class results for our clients.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques.
Skills & Requirements
Must-have
Hands-on biddable media expertise
Google Ads, Meta, Programmatic DSPs
Advanced targeting and bidding strategies
In-depth performance analysis
Actionable strategy translation
Technical guidance to junior members
Nice-to-have
Matrixed organization experience
WPP Media brands knowledge
Platform certifications
Key Requirements
2-3 years of hands-on experience in performance marketing
Deep expertise in biddable platforms (Search, Social, Programmatic)
Fluent in written and spoken English and Cantonese