Senior Marketing Manager, Home Buying - 12 Month Secondment

CommBank

Home loan acquisition strategy
Go-to-market activity
Creative and media performance
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
  • The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
  • As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.

Matching Summary

Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.

Skills & Requirements

Must-have

  • home loan acquisition strategy
  • go-to-market activity
  • creative and media performance
  • data-driven optimization
  • cost per lead and acquisition reporting
  • integrated marketing channels

Nice-to-have

  • customer-centric marketing initiatives
  • test and learn mindset
  • proactive risk management
  • inclusive and respectful culture

Key Requirements

  • Depth of ATL channel creative strategy
  • Through-the-line marketing strategy execution
  • Paid media strategy and execution
  • Financial services background

Work Rights

Not specified

Tailored Resume

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