Senior Specialist: Sponsorship And Events Marketing
Absa Bank Limited
Strategic design and execution of sponsorships and events
Data-driven client experiences
Digital platform integration (crm, cvent, social media)
The role designs and delivers differentiated, data-driven client experiences that deepen relationships, drive engagement, and generate measurable business impact
Job Summary
The role designs and delivers differentiated, data-driven client experiences that deepen relationships, drive engagement, and generate measurable business impact.
Positioned at the intersection of strategic marketing, digital innovation, and experiential design, the role leverages sponsorships and events as platforms for trust-building, lead generation, and revenue growth.
By integrating marketing strategy with customer experience and digital engagement, the manager ensures every touchpoint reflects the organisations value proposition and strengthens connections with institutional and corporate clients.
Matching Summary
The role designs and delivers differentiated, data-driven client experiences that deepen relationships, drive engagement, and generate measurable business impact.
Skills & Requirements
Must-have
Strategic design and execution of sponsorships and events
Data-driven client experiences
Digital platform integration (CRM, Cvent, social media)
Budget management and ROI focus
Tracking and communicating impact
Stakeholder collaboration
Vendor and partner relationship management
Nice-to-have
Innovation in experiential design
Client advocacy and trust-building
Personalized, insight-led experiences
Brand positioning reinforcement
Key Requirements
Bachelor's Degree: Business, Commerce and Management Studies
Bachelor's Degree: Marketing
Bachelor's Degree: Tourism and Hospitality
Certificate FET (Private and Public): Digital Media
Certificate FET (Private and Public): Project Management