Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture
Job Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
Run continuous A/B tests on pricing pages, sign-up flows, and gated content to maximize conversion rates.
Matching Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Salary
$130,000—$160,000 USD
Skills & Requirements
Must-have
build growth engine
optimize onboarding flow
reduce Time-to-Value
drive virality and expansion
behavior-based messaging
trigger sales-assist motions
Nice-to-have
data-driven
scrappy
collaborative
ambitious problems
future focused work culture
energetic, curious, motivated
Key Requirements
4+ years experience
comfortable in SQL or data visualization tools
understand how APIs, webhooks, and tracking pixels work