The role involves orchestrating go-to-market strategies and positioning for ICON's innovative product offerings to ensure successful launches
Job Summary
The role involves orchestrating go-to-market strategies and positioning for ICON's innovative product offerings to ensure successful launches.
Candidates will collaborate with cross-functional teams to translate complex technical concepts into clear value propositions for developers, builders, and homebuyers.
The ideal candidate must use performance data to refine campaigns, drive pipeline growth, and demonstrate impactful ROI across customer segments.
Matching Summary
The role involves orchestrating go-to-market strategies and positioning for ICON's innovative product offerings to ensure successful launches.
Skills & Requirements
Must-have
5+ years product marketing experience
Go-to-market strategy execution
Paid media campaign management
HubSpot Google Analytics Salesforce
Competitive analysis and customer research
Nice-to-have
Proactive self-starter mindset
Strong storytelling abilities
Experience with construction tech
Data-driven decision making
Cross-functional collaboration skills
Key Requirements
5+ years of experience in product marketing or go-to-market roles
Hands-on experience with HubSpot, Google Analytics, or Salesforce
Proven success launching products that gained market traction