Campaign Manager, Performance Marketing (iga)

Universal Music Group

Santa Monica, California, United States
Base: $70,304 - $100,000; bonus/equity: not specif...
Not specified (assumed to be in-office based on the location mention)
Paid media strategy and execution
Full-funnel campaign management
Meta google tiktok advertising
Universal Music Group is seeking a Campaign Manager for Performance Marketing to execute and optimize paid media campaigns for its Direct-to-Consumer (D2C) roster. The ideal candidate should have a strong background in digital advertising and performance marketing, with a passion for music and a data-driven approach to campaign management

Job Summary

  • Universal Music Group is seeking a Campaign Manager to execute and optimize always-on paid media for its D2C roster.
  • The role involves managing day-to-day operations across Meta, Google, TikTok, and programmatic channels while collaborating with cross-functional teams.
  • Benefits include comprehensive medical coverage, 100% mental health services, flexible PTO, and up to $720/year in wellbeing reimbursements.

Matching Summary

Match Score: 85

Universal Music Group is seeking a Campaign Manager for Performance Marketing to execute and optimize paid media campaigns for its Direct-to-Consumer (D2C) roster. The ideal candidate should have a strong background in digital advertising and performance marketing, with a passion for music and a data-driven approach to campaign management.

Salary

Base: $70,304 - $100,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, 401(k) match, PTO

Skills & Requirements

Must-have

  • Paid media strategy and execution
  • Full-funnel campaign management
  • Meta Google TikTok advertising
  • Audience targeting and optimization
  • A/B testing for creative and copy
  • Data analysis and reporting

Nice-to-have

  • Customer data platform experience
  • Passionate music fan with fandom insight
  • Entrepreneurial mindset in dynamic environment
  • CRM tactics and audience building
  • Experience with emerging media platforms

Key Requirements

  • Bachelor's degree in marketing or related field
  • 1+ year experience in paid media
  • Proficiency with Google Tag Manager and Shopify
  • Strong analytical skills with data leverage

Work Rights

Not specified

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