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IPSY is seeking a CRM Manager for Reactivation to enhance their resubscription growth by driving former members back into their ecosystem. The ideal candidate will have substantial experience in CRM, lifecycle marketing, and analytical skills to develop and implement a cross-channel reactivation strategy.
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Job Summary
IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine, driving former members back into the IPSY ecosystem.
This role is accountable for driving resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members through a data-driven, personalized, cross-channel strategy.
You will partner closely with Lifecycle, Paid Media, Tech, Data/Analytics, Creative, Operations, Legal, and CX to build scalable programs that deliver measurable growth.
Matching Summary
Match Score: 75
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IPSY is seeking a CRM Manager for Reactivation to enhance their resubscription growth by driving former members back into their ecosystem. The ideal candidate will have substantial experience in CRM, lifecycle marketing, and analytical skills to develop and implement a cross-channel reactivation strategy.
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Skills & Requirements
Must-have
Drive resubscriber targets
Cross-channel reactivation strategy
Data-driven personalization
Performance forecasting and reporting
Cross-functional team collaboration
Nice-to-have
Change agent for program evolution
Experience in subscription businesses
Remote-first company culture
Key Requirements
8+ years of lifecycle, CRM, growth, or subscription marketing experience
Demonstrated ownership of revenue-driving programs
Exceptional analytical storytelling skills
Strong forecasting experience
Advanced A/B testing and experimentation experience