Digital Marketing Analytics Strategist

Auto Club Enterprises

Base: $99,500.00 - $132,900.00; bonus/equity: ince...
Hybrid
Meta and google ads data extraction
Tableau and looker studio reporting
Paid media budget management
The Digital Marketing Analytics Strategist role at Auto Club Enterprises focuses on data analysis and performance optimization for their insurance marketing programs. The position requires expertise in digital marketing analytics tools and collaboration across multiple teams to enhance campaign performance

Job Summary

  • The role centers on extracting and interpreting data from platforms like Meta, Google Ads, and Tableau to drive actionable marketing optimizations.
  • Candidates will partner with media planning teams to establish optimal budgets and channel mixes that yield the best results for awareness and lead generation.
  • Auto Club Enterprises offers a comprehensive benefits package including health coverage, 401(K) with match, pension, and tuition assistance.

Matching Summary

Match Score: 85

The Digital Marketing Analytics Strategist role at Auto Club Enterprises focuses on data analysis and performance optimization for their insurance marketing programs. The position requires expertise in digital marketing analytics tools and collaboration across multiple teams to enhance campaign performance.

Salary

Base: $99,500.00 - $132,900.00; Bonus/Equity: Incentive program based on performance; Benefits: Health, dental, vision, 401(K), pension, tuition assistance

Skills & Requirements

Must-have

  • Meta and Google Ads data extraction
  • Tableau and Looker Studio reporting
  • Paid media budget management
  • Cross-channel paid media strategy
  • Landing page tracking implementation

Nice-to-have

  • Excel macros and automation capabilities
  • Experience in insurance sector
  • Competitive analysis skills
  • Vendor and agency relationship management
  • Strong presentation to executive leadership

Key Requirements

  • BS or BA degree required
  • 3–5 years of digital marketing campaign experience
  • Proficiency with Adobe Analytics and GA4
  • Experience with ad servers and DSPs

Work Rights

Not specified

Tailored Resume

Cover Letter