Director, Brand Management, Tea

Coca-Cola HBC AG

Toronto, Canada
Base: $150,000 - $176,000; bonus: annual incentive...
Brand management experience
Integrated marketing plan development
Consumer insights analysis
The role involves developing integrated marketing plans and leading category strategy to deliver profitable, sustainable volume growth

Job Summary

  • The role involves developing integrated marketing plans and leading category strategy to deliver profitable, sustainable volume growth.
  • Candidates will manage a portfolio of established brands while identifying new revenue opportunities through product concepts and extensions.
  • The position offers exposure to world-class leaders and the opportunity to work on iconic global brands within an inclusive culture.

Matching Summary

The role involves developing integrated marketing plans and leading category strategy to deliver profitable, sustainable volume growth.

Salary

Base: $150,000 - $176,000; Bonus: Annual Incentive Reference Value Percentage 30%; Benefits: Full range of medical, financial, and/or other benefits offered

Skills & Requirements

Must-have

  • Brand management experience
  • Integrated marketing plan development
  • Consumer insights analysis
  • Team leadership and coaching
  • Syndicated data source knowledge

Nice-to-have

  • Innovation pipeline management
  • Global project participation
  • Digital media strategy
  • Growth mindset culture
  • Cross-functional collaboration

Key Requirements

  • Bachelor's degree in Business/Marketing required
  • 5+ years marketing experience
  • 2+ years brand management experience
  • 2+ years team management experience
  • Knowledge of syndicated sources like AC Nielsen or IRI

Work Rights

Not specified

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