Senior Director, Influencer Marketing

HelloFresh

New York, NY, United States
Base: $420,000 - $480,000 usd; bonus/equity: compy...
On-site
7+ years influencer marketing experience
Global multi-market leadership role
Performance-driven paid media integration
This role involves leading HelloFresh's global influencer marketing team and owning the global creator strategy from New York headquarters

Job Summary

  • This role involves leading HelloFresh's global influencer marketing team and owning the global creator strategy from New York headquarters.
  • The successful candidate will integrate influencer content into the full marketing funnel, including amplification, darkposting, and partnership ads.
  • Benefits include a competitive salary, immediate vesting 401k match, company equity, and up to 85% discount on meal plan subscriptions.

Matching Summary

This role involves leading HelloFresh's global influencer marketing team and owning the global creator strategy from New York headquarters.

Salary

Base: $420,000 - $480,000 USD; Bonus/Equity: Company equity plan based on role; Benefits: Competitive salary, 401k with immediate match, comprehensive health, PTO, sabbatical, parental leave

Skills & Requirements

Must-have

  • 7+ years influencer marketing experience
  • Global multi-market leadership role
  • Performance-driven paid media integration
  • Cross-market campaign optimization
  • Creator ecosystem management

Nice-to-have

  • Fluency in additional languages
  • Experience with AI and automation tools
  • Background in scaling nano/micro influencers
  • Strong stakeholder alignment skills
  • Data-driven decision making mindset

Key Requirements

  • 7+ years of experience in influencer marketing
  • Proven success in global or multi-market leadership
  • Deep understanding of Instagram, TikTok, YouTube, and Twitch
  • Experience managing international teams or stakeholders
  • Fluent in English

Work Rights

Not specified

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