Lifecycle & Crm Manager - Engagement & Retention

IG Group

Bangalore, India
Lifecycle campaigns in crm
Behavior-triggered communications
Predictive models for churn risk
We are seeking a Lifecycle CRM Manager in our Bengaluru hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies

Job Summary

  • We are seeking a Lifecycle CRM Manager in our Bengaluru hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies.
  • Key responsibilities include designing and implementing real-time engagement campaigns, optimizing trigger logic, and building predictive models to identify churn risk.
  • We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Matching Summary

We are seeking a Lifecycle CRM Manager in our Bengaluru hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies.

Skills & Requirements

Must-have

  • lifecycle campaigns in CRM
  • behavior-triggered communications
  • predictive models for churn risk
  • customer lifecycle marketing frameworks
  • real-time decisioning and event-based marketing
  • A/B testing and experimentation mindset

Nice-to-have

  • financial services products knowledge
  • trading behavior understanding
  • high autonomy work environment
  • cross-functional team collaboration

Key Requirements

  • 3+ years experience designing lifecycle campaigns
  • Strong analytical skills
  • Proven experience building predictive models
  • Advanced proficiency with SQL
  • Experience optimizing trigger logic

Work Rights

Not specified

Tailored Resume

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