Business Development Manager (originator) (35)

Dentsu

Mumbai, India
5-8 years b2b saas sales experience
Adtech or martech domain knowledge
Marketing mix modeling (mmm) expertise
This role serves as the driving force behind growth in marketing analytics by bridging complex data science with C-suite objectives

Job Summary

  • This role serves as the driving force behind growth in marketing analytics by bridging complex data science with C-suite objectives.
  • The successful candidate will lead deep-dive discovery sessions to identify gaps in current measurement stacks like MTA and Last-Click.
  • You must be able to simplify complex econometric concepts into compelling business narratives that drive multi-million dollar ad spend optimization.

Matching Summary

This role serves as the driving force behind growth in marketing analytics by bridging complex data science with C-suite objectives.

Skills & Requirements

Must-have

  • 5-8 years B2B SaaS sales experience
  • AdTech or MarTech domain knowledge
  • Marketing Mix Modeling (MMM) expertise
  • C-suite consultative selling skills
  • Understanding of post-cookie privacy landscape

Nice-to-have

  • Ability to explain R^2 values and p-values
  • Experience with Bayesian frameworks
  • Strong collaboration with data science teams
  • Product evangelism capabilities

Key Requirements

  • 5-8 years of B2B SaaS sales experience
  • Domain knowledge in Marketing Measurement and MMM
  • Location: Mumbai, India

Work Rights

Not specified

Tailored Resume

Cover Letter