This role is the number two position in the retention marketing team, leading subscription growth, loyalty, and customer journey across multiple brands in Australia and New Zealand
Job Summary
This role is the number two position in the retention marketing team, leading subscription growth, loyalty, and customer journey across multiple brands in Australia and New Zealand.
You will manage budgets, lead a team of two Marketing Coordinators, and present performance insights directly to senior leadership in a well-established direct-to-consumer business.
The business is transitioning its marketing technology stack, offering the opportunity to shape how new platforms are used, supported by a hybrid working arrangement and a culture of long tenure and trust.
Matching Summary
This role is the number two position in the retention marketing team, leading subscription growth, loyalty, and customer journey across multiple brands in Australia and New Zealand.
Skills & Requirements
Must-have
Customer segmentation and RFM analysis
Budget management across multiple cost centres
Subscription and loyalty programme expertise
Team leadership and development
Campaign execution and performance monitoring
Presentation to senior leadership
Nice-to-have
Experience with customer experience platforms
Marketing automation platform familiarity
Adaptability to fast-changing consumer sentiment
Curiosity about retention strategies
Genuine loyalty to team
Key Requirements
At least five years in customer marketing or retention roles
Solid budget management experience
Experience managing or mentoring junior team members
Confidence presenting to senior stakeholders
Background in subscription retail or loyalty programmes