Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway (LAD)

South Florida, US
Base: $80,000-$125,000 annually; bonus/equity: not...
Not specified (likely hybrid based on travel requirements).
Drive quality traffic
Enhance customer loyalty
Operational excellence
Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies for multiple auto dealerships in South Florida, Tennessee, and Georgia. The ideal candidate will possess a strong understanding of the automotive industry, excellent analytical skills, and a track record of driving customer loyalty and operational excellence

Job Summary

  • The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • This role involves designing and implementing marketing strategies to strengthen long-term customer relationships, leveraging internal technology and solutions, and partnering with Store Leaders to create loyalty-focused programs.
  • We offer best in class industry benefits including competitive pay, medical, dental and vision plans, paid holidays & PTO, 401(k) Retirement Plan, and Employee Stock Purchase Plan.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to oversee marketing strategies for multiple auto dealerships in South Florida, Tennessee, and Georgia. The ideal candidate will possess a strong understanding of the automotive industry, excellent analytical skills, and a track record of driving customer loyalty and operational excellence.

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Competitive pay, Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs

Skills & Requirements

Must-have

  • Drive quality traffic
  • Enhance customer loyalty
  • Operational excellence
  • Data-driven marketing strategies
  • Content and campaign management
  • Leverage internal reporting and analytics

Nice-to-have

  • Entrepreneurial high-performance culture
  • Growth powered by people
  • Taking personal ownership
  • Having fun

Key Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of automotive industry and marketing
  • Experience with Google Analytics, CRM Systems, Microsoft Office Suite
  • Proficiency in data analysis for marketing efficacy and ROI
  • High School graduate or equivalent, 18 years or older required

Work Rights

Not specified

Tailored Resume

Cover Letter