Coordenador(a) De Owner Communications (crm)

General Motors

São Caetano do Sul, SP, Brazil
Hybrid
Owner communications strategy
Customer journey design
Crm and martech platforms
Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications

Job Summary

  • Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications.
  • Design, test, and implement proprietary communications (email, WhatsApp, SMS, in-app) connecting products and services with a focus on revenue growth.
  • Define and track Customer Value measurement frameworks, including executive dashboards and management reports.

Matching Summary

Responsible for structuring and leading the Owner Communications function, defining governance models for customer communications.

Skills & Requirements

Must-have

  • Owner Communications strategy
  • Customer journey design
  • CRM and MarTech platforms
  • Data analysis and reporting
  • Test and learn methodology

Nice-to-have

  • Hands-on builder profile
  • Strong analytical vision
  • Influence multiple stakeholders
  • Comfortable in unstructured environments

Key Requirements

  • Bachelor's degree in Marketing, Administration, Engineering, Economics, Statistics, or related fields
  • Proficiency in Portuguese and English
  • Experience in CRM, Customer Experience, Loyalty, or MarTech
  • Knowledge of CRM/CDP and marketing automation tools
  • Familiarity with customer metrics and measurement frameworks

Work Rights

Not specified

Tailored Resume

Cover Letter