Brand Specialist

BP

Not specified; not specified; not specified
**
Castrol website content localization
Owned media full-year planning
Non-f1 global sponsorship communication
** BP is seeking a Brand Specialist to lead the localization and management of the Castrol website content, oversee owned media planning, and develop communication strategies for various sponsorships and marketing campaigns. The role requires creativity in content generation and collaboration with global teams, with a travel requirement of up to 25%. **

Job Summary

  • Lead the localization and management of Castrol website content while overseeing full-year owned media planning across all social platforms.
  • Develop and execute local communication plans for non-F1 global sponsorships including Formula E, World Rally Championship, and World Touring Car Cup.
  • Collaborate with global teams on asset development and support channel activations for major offline events like the IWS Distribution Conference and Chengdu Auto Show.

Matching Summary

Match Score: 75

** BP is seeking a Brand Specialist to lead the localization and management of the Castrol website content, oversee owned media planning, and develop communication strategies for various sponsorships and marketing campaigns. The role requires creativity in content generation and collaboration with global teams, with a travel requirement of up to 25%. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Castrol website content localization
  • Owned media full-year planning
  • Non-F1 global sponsorship communication
  • Offline event plan development
  • Celebrity strategy planning and execution

Nice-to-have

  • Disruptive content creation skills
  • Hot topic trend riding expertise
  • Hybrid category communication experience
  • Global asset development collaboration
  • Channel team activation support

Key Requirements

  • Up to 25% travel requirement
  • Experience in brand integrated marketing campaign planning
  • Ability to work closely with global and channel teams

Work Rights

Not specified

Tailored Resume

Cover Letter