Senior Analytics & Personalization Consultant

Dentsu Creative ANZ

Bengaluru, Karnataka, India
Fully remote
Bachelor's degree in computer science or statistics
4-6 years web analytics experience
Google bigquery and tag management platforms
The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations

Job Summary

  • The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.
  • Candidates will leverage insights from analytics platforms to recommend tests on CRO tools like VWO and Dynamic Yield.
  • The position requires strong communication skills to present actionable business insights to internal and external stakeholders.

Matching Summary

The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.

Skills & Requirements

Must-have

  • Bachelor's degree in Computer Science or Statistics
  • 4-6 years Web Analytics experience
  • Google BigQuery and Tag Management Platforms
  • CRO tools VWO and Dynamic Yield
  • Scripting languages R and Python
  • Google Marketing Platform expertise

Nice-to-have

  • Ability to simplify data and tell a story
  • Knowledge of attribution analysis and CRM integration
  • Experience with Tableau, Looker, or Data Studio
  • Cross-selling opportunities in ad-tech
  • Mentorship and team upskilling capabilities

Key Requirements

  • Bachelor's degree in Computer Science, Information Systems, or Statistics
  • 4-6+ years of experience in digital marketing data sets
  • Functional competency in SQL, R, and Python
  • Experience with Google Analytics 360 and Adobe Analytics
  • Location: India (Karnataka - Bengaluru)

Work Rights

Not specified

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