Lifecycle Strategy Lead - 12 Month Ftc

DEPT®

Toronto, Canada
Base: $90,000 - $100,000 cad annually; bonus/equit...
On-site
5 years crm experience
Customer journey design
Segmentation models
This role translates CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes across the full customer lifecycle

Job Summary

  • This role translates CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes across the full customer lifecycle.
  • The position involves designing detailed end-to-end lifecycle blueprints including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes.
  • DEPT® offers a flexible hybrid working policy, mental health support, and enhanced family-friendly policies to support new parents.

Matching Summary

This role translates CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes across the full customer lifecycle.

Salary

Base: $90,000 - $100,000 CAD annually; Bonus/Equity: Not specified; Benefits: Mental health support, sick pay, 15 days holiday plus public holidays

Skills & Requirements

Must-have

  • 5 years CRM experience
  • Customer journey design
  • Segmentation models
  • CRM platform expertise
  • Data-driven performance mindset

Nice-to-have

  • Agency environment experience
  • Client-facing communication skills
  • Stakeholder management
  • Mentorship capabilities
  • Cross-channel orchestration

Key Requirements

  • At least 5 years of experience in CRM or marketing automation
  • Hands-on experience with CRM platforms like Salesforce Marketing Cloud or Adobe Campaign
  • Proven ability to translate abstract strategy into actionable lifecycle designs

Work Rights

Not specified

Tailored Resume

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