Lead, Digital & Web Strategy

CERTIS CISCO SECURITY PTE. LTD.

Singapore, Singapore
Not specified; not specified; not specified
6-8 years digital marketing experience
Website strategy and information architecture
Seo on-page and technical optimization
This role owns Certis' group of websites as strategic platforms to drive traffic, engagement, and conversion

Job Summary

  • This role owns Certis' group of websites as strategic platforms to drive traffic, engagement, and conversion.
  • The incumbent will lead the SEO strategy, conduct keyword research, and ensure alignment between search visibility and content development.
  • Acting as a digital business partner, the role ensures alignment between marketing objectives, user experience, and measurable outcomes across corporate functions.

Matching Summary

Match Score: 85

This role owns Certis' group of websites as strategic platforms to drive traffic, engagement, and conversion.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 6-8 years digital marketing experience
  • Website strategy and information architecture
  • SEO on-page and technical optimization
  • Google Analytics and Search Console proficiency
  • Vendor management and delivery oversight

Nice-to-have

  • B2B or technology environment experience
  • HTML and CSS basic understanding
  • Strong stakeholder management skills
  • Self-directed and outcome-driven mindset
  • Certifications in Google Analytics or Ads

Key Requirements

  • Degree in marketing, communications, or related field
  • At least 6-8 years relevant experience
  • Experience in B2B or technology-driven environments preferred
  • Proficiency in web analytics tools
  • Proven ability to manage vendors

Work Rights

Not specified

Tailored Resume

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