Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway (LAD)

Florida, USA
Base: $80,000-$125,000 annually; bonus/equity: not...
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Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
** Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 auto dealerships across Florida, Tennessee, and Georgia. The ideal candidate will have a strong background in automotive marketing and a focus on customer loyalty, with responsibilities including strategic oversight, data-driven marketing initiatives, and collaboration with various stakeholders. **

Job Summary

  • Leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
  • Designs and implements marketing strategies to strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
  • Provides expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem, making data-driven recommendations.

Matching Summary

Match Score: 75

** Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 auto dealerships across Florida, Tennessee, and Georgia. The ideal candidate will have a strong background in automotive marketing and a focus on customer loyalty, with responsibilities including strategic oversight, data-driven marketing initiatives, and collaboration with various stakeholders. **

Salary

Base: $80,000-$125,000 annually; Bonus/Equity: Not specified; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Disability, Life Insurance, 401(k), Employee Stock Purchase Plan, Vehicle Purchase Discounts, Wellness Programs

Skills & Requirements

Must-have

  • Drive quality traffic
  • Enhance customer loyalty
  • Achieve operational excellence
  • Data-driven marketing approaches
  • Leverage internal technology

Nice-to-have

  • Entrepreneurial, high-performance culture
  • Empower colleagues to excel
  • Adapt to changing market conditions

Key Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of the automotive industry
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
  • Proficiency in data analysis
  • Travel Required up to 45% of the time

Work Rights

Not specified

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