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Acrisure is seeking a Go-to-Market Strategist who will develop and execute strategic plans to drive growth across various products and solutions. The role requires extensive experience in B2B go-to-market strategies, strong analytical skills, and the ability to foster cross-functional collaboration.
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Job Summary
The Go-to-Market Strategist translates segmentation, messaging, and value propositions into actionable strategies that drive growth across products and industries.
This role is crucial for setting the vision and aligning marketing and sales programs to generate pipeline and revenue through consistent execution.
Acrisure offers a comprehensive suite of benefits including immediate vesting in a 401(k) plan, paid maternity and paternity leave, and wellness resources.
Matching Summary
Match Score: 75
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Acrisure is seeking a Go-to-Market Strategist who will develop and execute strategic plans to drive growth across various products and solutions. The role requires extensive experience in B2B go-to-market strategies, strong analytical skills, and the ability to foster cross-functional collaboration.
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Skills & Requirements
Must-have
Go-to-market strategy development
Sales play creation and enablement
Cross-functional collaboration with sales
Product launch readiness management
Multi-product narrative definition
Nice-to-have
Experience experimenting with AI tools
Background in fintech or insurance
Strong storytelling and communication skills
Adaptable and visionary leadership style
Key Requirements
Bachelor's degree in Marketing, Business, or related field
10+ years of experience in go-to-market or product marketing
Proven experience in B2B multi-solution environments