Develop short- and long-term business and brand plans
Translate consumer insights into marketing plans
Develop and communicate clear briefs to agencies
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Coca-Cola is seeking a Senior Manager of Brand Management for its juice category in Shanghai, China. The role emphasizes collaboration across various teams to drive brand growth and requires significant experience in brand management and consumer insights.
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Job Summary
This role will lead the growth agenda for juice brand within the Stills category, partnering closely with cross-functional teams, agencies, bottlers, and commercial stakeholders to drive brand relevance, execution excellence, and measurable results.
Develop short- and long-term business and brand plans, identifying objectives, strategies, key initiatives, and performance measures to deliver growth targets.
Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Senior Manager of Brand Management for its juice category in Shanghai, China. The role emphasizes collaboration across various teams to drive brand growth and requires significant experience in brand management and consumer insights.
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Skills & Requirements
Must-have
Develop short- and long-term business and brand plans
Translate consumer insights into marketing plans
Develop and communicate clear briefs to agencies
Identify consumer and commercial opportunities
Support portfolio and brand strategy development
Conduct ongoing business analysis using data
Nice-to-have
Creative, innovative and inspiration
Highly collaborative role
Driven and collaborative in nature
Passion for understanding consumer behavior
Nurture an inclusive culture
Key Requirements
Bachelor’s degree in Marketing, Communications or Business
Minimum of 6 years of experience in brand management
Experience with Nielsen or IRI, Bases and other quantitative research tools
Knowledge of procedures and media used to drive increased volume and brand equity
Knowledge of basic marketing concepts
Ability to manage and inspire agency performance
Making consumers and their needs the primary focus
Knowledge of the creative brief development process