This role serves as the local market expert in France, bridging regional EU strategies with local execution within a bilingual environment
Job Summary
This role serves as the local market expert in France, bridging regional EU strategies with local execution within a bilingual environment.
The successful candidate will lead media planning across TV, offline, and digital channels while ensuring strict compliance with French alcohol advertising laws.
Join a world-leading premium drinks company to accelerate data-driven marketing transformation and collaborate with global teams on innovative campaigns.
Matching Summary
This role serves as the local market expert in France, bridging regional EU strategies with local execution within a bilingual environment.
Skills & Requirements
Must-have
5-7 years media planning experience
Fluency in French and English
Deep understanding of French media landscape
Experience with alcohol brand advertising
Knowledge of Loi Evin regulations
TV and offline media proficiency
Digital campaign management
Nice-to-have
Data-driven marketing transformation
Cross-functional collaboration skills
Inclusive culture mindset
Retail media planning support
Regional strategy alignment
Flexibility for special projects
Key Requirements
5-7+ years media planning & buying experience
Minimum 3 years in digitally focused role
Prior experience working across alcohol brands
Fluency in both French and English languages
Expertise in French media landscape and regulations