Responsible for generating actions that contribute to improving brand perception and positioning through high-impact events and trade activities
Job Summary
Responsible for generating actions that contribute to improving brand perception and positioning through high-impact events and trade activities.
Drive sales increases in assigned channels through monitoring, training, and continuous improvement, ensuring correct brand application and promotion of products and services.
Execute strategic planning and decision-making to ensure efficient execution of actions and budgets for sales channels, including trade marketing and retail execution.
Matching Summary
Responsible for generating actions that contribute to improving brand perception and positioning through high-impact events and trade activities.
Skills & Requirements
Must-have
brand positioning and perception
sales increase in assigned channels
marketing actions and budgets
event and trade marketing execution
vendor and agency management
Microsoft Office Suite proficiency
Nice-to-have
innovation and adaptability
customer-centric approach
challenging projects
transforming lives and communities
diversity and inclusion
Key Requirements
2-3 years in Trade Marketing
2-3 years in retail channel execution
2-3 years in event coordination
2-3 years in budget control
Licenciatura in Marketing, Advertising, Communication, Business Administration, or related fields