Segments Marketing Manager

CommBank

Not specified
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder management
CommBank is seeking a Segments Marketing Manager to lead targeted marketing initiatives aimed at driving growth across various customer segments. The role requires a blend of strategic insight, analytical skills, and cross-functional collaboration to enhance customer engagement and acquisition

Job Summary

  • This role involves leading the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments such as Youth, Young Adults, Migrants, and Mass Affluent.
  • You will translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement, and share of wallet across ATL, BTL, and owned channels.
  • The position requires managing agency partners to deliver high-quality creative while governing delivery through established marketing processes to ensure compliance, quality, and speed to market.

Matching Summary

Match Score: 85

CommBank is seeking a Segments Marketing Manager to lead targeted marketing initiatives aimed at driving growth across various customer segments. The role requires a blend of strategic insight, analytical skills, and cross-functional collaboration to enhance customer engagement and acquisition.

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder management
  • Agency partner management
  • Marketing process governance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Growth mindset approach
  • Strong verbal communication skills
  • Continuous improvement focus

Key Requirements

  • At least 5 years' experience in marketing generalist or communications role
  • Experience with end-to-end integrated campaign delivery
  • Ability to track, optimise and demonstrate ROI/ROMI from campaign metrics

Work Rights

Not specified

Tailored Resume

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