Luxury Off Trade Manager Mexico (temporary))

Diageo

Mexico City, Mexico
Not specified
Omnichannel brand experience development
Luxury pos execution and merchandising
Trade channel activation (tla, gold, off)
Diageo is seeking a Luxury Off Trade Manager in Mexico City on a temporary basis to enhance luxury brand experiences across various shopper touchpoints. The role focuses on increasing brand awareness and executing omnichannel marketing strategies through collaboration with multiple internal teams

Job Summary

  • The role is responsible for adapting luxury brand experiences across different channels and shoppable touchpoints in influential cities.
  • Success requires building seamless omnichannel brand experiences to increase brand awareness, trial, and affinity among top-tier shoppers.
  • The position involves working closely with Culture, Advocacy, Digital, Media, and Brand teams to co-create comprehensive execution plans.

Matching Summary

Match Score: 85

Diageo is seeking a Luxury Off Trade Manager in Mexico City on a temporary basis to enhance luxury brand experiences across various shopper touchpoints. The role focuses on increasing brand awareness and executing omnichannel marketing strategies through collaboration with multiple internal teams.

Skills & Requirements

Must-have

  • Omnichannel brand experience development
  • Luxury POS execution and merchandising
  • Trade channel activation (TLA, Gold, OFF)
  • Consumer behavior and trend analysis
  • Cross-functional team collaboration

Nice-to-have

  • Creative shopper dynamics design
  • Inclusive culture championing
  • Flexibility in work arrangements
  • Brand legacy reimagining skills

Key Requirements

  • Experience in luxury brand execution
  • Knowledge of Top 10% TLA and special trade
  • Ability to manage back bar and menu features
  • Strong analytical skills for execution tracking

Work Rights

Not specified

Tailored Resume

Cover Letter