Senior Manager Branding, Sponsoring, And Events (f/m/d)

Heidelberg Materials

Heidelberg, Germany
Fully remote
Global brand strategy development
Brand positioning and architecture
Brand governance and compliance
Drive our brand strategy for our corporate and global product brands, continuously evolving our brand positioning and architecture

Job Summary

  • Drive our brand strategy for our corporate and global product brands, continuously evolving our brand positioning and architecture.
  • Take ownership of brand-compliant frameworks for sponsoring and corporate events and oversee the provision of central brand assets across relevant systems.
  • We offer attractive benefits, such as flexible working time models with up to 50% remote working within Germany and attractive compensation with profit share/bonus.

Matching Summary

Drive our brand strategy for our corporate and global product brands, continuously evolving our brand positioning and architecture.

Skills & Requirements

Must-have

  • Global brand strategy development
  • Brand positioning and architecture
  • Brand governance and compliance
  • Strategic sponsorship partnerships
  • Corporate event planning and execution
  • Asset management systems

Nice-to-have

  • Emerging trends integration
  • AI-driven technologies in branding
  • Stakeholder management skills
  • Assertiveness and clear decision-making

Key Requirements

  • 8–10+ years of experience in brand strategy/management
  • Proven expertise in brand positioning, architecture, and frameworks
  • Experience steering brand governance processes
  • Familiarity with asset management systems
  • Excellent English language skills

Work Rights

Not specified

Tailored Resume

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