Marketing Programs & Communications Specialist

Caterpillar Inc.

Peoria, IL, USA
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Event marketing initiatives
Internal and dealer-facing communications
Populo communication platform
Your work will support both internal audiences and the Cat dealer network, playing a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication

Job Summary

  • Your work will support both internal audiences and the Cat dealer network, playing a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication.
  • Plan and execute integrated event marketing initiatives, including trade shows, conferences, and promotional activations, that support brand awareness, lead generation, and pipeline growth.
  • Develop and manage internal and dealer-facing marketing communications that align with the R&U Marketing Strategy and support campaign execution, adoption, and performance.

Matching Summary

Your work will support both internal audiences and the Cat dealer network, playing a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication.

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, Health Lifestyle Programs, EAP, Voluntary Benefits, Employee Discounts, Career Development, Disability, Life Insurance, Parental Leave, Adoption Benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • event marketing initiatives
  • internal and dealer-facing communications
  • Populo communication platform
  • lead generation and routing
  • sponsorship activation strategies
  • promotional merchandise platform

Nice-to-have

  • creative strategic thinker
  • highly organized detail oriented
  • customer-focused solutions
  • positive collaborative approach
  • resilience flexibility adaptability

Key Requirements

  • Up to 15% travel
  • Domestic relocation assistance not available
  • Sponsorship not available

Work Rights

Not specified

Tailored Resume

Cover Letter