Head Of Paid Acquisition

TechGen Client Brand: LoansOne

Eastwood, Australia
Onsite
Google ads search display youtube pmax
Meta ads facebook instagram scaling
$300k+ monthly ad spend management
TechGen is seeking a Head of Paid Acquisition for LoansOne, a fast-growing business loan brokerage in Eastwood, Australia. The role involves owning the paid media strategy and scaling lead generation, with a focus on performance ownership rather than campaign management

Job Summary

  • This role is responsible for owning paid media strategy and scaling the business from 2,000 to 10,000+ leads per month.
  • You will manage significant monthly ad spend exceeding $300k while being accountable for cost per lead and funded deal impact.
  • The position requires deep expertise in multi-stage retargeting funnels and full-funnel acquisition strategies across Google and Meta platforms.

Matching Summary

Match Score: 85

TechGen is seeking a Head of Paid Acquisition for LoansOne, a fast-growing business loan brokerage in Eastwood, Australia. The role involves owning the paid media strategy and scaling lead generation, with a focus on performance ownership rather than campaign management.

Skills & Requirements

Must-have

  • Google Ads Search Display YouTube PMax
  • Meta Ads Facebook Instagram scaling
  • $300k+ monthly ad spend management
  • Multi-stage retargeting funnels
  • GA4 Google Tag Manager Conversion API
  • Full-funnel acquisition strategy TOFU MOFU BOFU
  • Lead-to-approval and settlement rate analysis

Nice-to-have

  • Aggressive optimiser mindset
  • Comfortable with fast budget scaling
  • Data-driven decision maker
  • Revenue-focused culture fit
  • Strong communicator in fast-growth environments

Key Requirements

  • 4+ years hands-on paid media management experience
  • Proven track record managing large ad budgets
  • Experience in high-intent lead gen industries

Work Rights

Not specified

Tailored Resume

Cover Letter