Senior Manager, Retail Marketing Operations

Lithia Motors

Regional - FL & TX, US
Base: $115,000 - $165,000 annually; bonus/equity: ...
Not specified
Lead regional field marketing team
Drive customer loyalty and retention
Analyze marketing roi and performance metrics
Lithia Motors is seeking a Senior Manager for Retail Marketing Operations to lead a regional marketing team focused on enhancing dealership performance through innovative marketing strategies. The ideal candidate will have a strong background in automotive marketing and team leadership, with a focus on data-driven decision-making

Job Summary

  • This role leads a regional field marketing team responsible for driving dealership performance through innovative, customer-focused marketing strategies.
  • The position requires partnering with Regional and Store Leaders to align marketing strategies with business goals while leveraging customer data for retention.
  • Candidates will benefit from best-in-class industry benefits including competitive pay, comprehensive health plans, and a 401(k) retirement plan.

Matching Summary

Match Score: 85

Lithia Motors is seeking a Senior Manager for Retail Marketing Operations to lead a regional marketing team focused on enhancing dealership performance through innovative marketing strategies. The ideal candidate will have a strong background in automotive marketing and team leadership, with a focus on data-driven decision-making.

Salary

Base: $115,000 - $165,000 annually; Bonus/Equity: Plus bonus opportunity; Benefits: Medical, Dental, Vision, 401(k), PTO

Skills & Requirements

Must-have

  • Lead regional field marketing team
  • Drive customer loyalty and retention
  • Analyze marketing ROI and performance metrics
  • Manage OEM relationships and initiatives
  • Utilize Google Analytics and CRM platforms

Nice-to-have

  • Foster culture of innovation and accountability
  • Experience with emerging marketing technologies
  • Strong cross-functional collaboration skills
  • Ability to adapt quickly to market changes

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Strong knowledge of automotive retail and dealership operations
  • Proven ability to analyze data and measure marketing ROI

Work Rights

Not specified

Tailored Resume

Cover Letter