Senior Product Marketing Manager

Vanguard

Hybrid
Multi-year marketing strategy
Positioning, value proposition, messaging
Target audience understanding
Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment

Job Summary

  • Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment.
  • Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers.
  • Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.

Matching Summary

Lead development and execution of the multi‑year marketing strategy for the assigned product, service, or audience segment.

Skills & Requirements

Must-have

  • multi-year marketing strategy
  • positioning, value proposition, messaging
  • target audience understanding
  • content and campaign development
  • senior business leader advisory
  • cross-functional initiative management

Nice-to-have

  • test-and-learn environment
  • mission-driven culture
  • collaborative team environment

Key Requirements

  • 8+ years product marketing experience
  • Undergraduate degree in Marketing
  • Proven ability to lead strategic initiatives
  • Expertise in positioning and GTM planning
  • Excellent communication and influencing skills
  • Comfort working with data and OKRs
  • Experience in regulated environment preferred

Work Rights

Not specified

Tailored Resume

Cover Letter