Central Marketing Manager - Brand

Sofidel spa

Porcari, Lucca, Italy
On-site
Product specifications and packaging management
Consumer and retail trend analysis
Cross-functional collaboration
Manage product specifications and packaging in line with agreed product strategies and priorities, cooperating with local countries

Job Summary

  • Manage product specifications and packaging in line with agreed product strategies and priorities, cooperating with local countries.
  • Analyze consumer and retail trends to feed product innovation plans and support local Category Managers with category insights.
  • The chance to work in an international Group with concrete opportunities for professional growth in a dynamic, teamwork-based environment.

Matching Summary

Manage product specifications and packaging in line with agreed product strategies and priorities, cooperating with local countries.

Skills & Requirements

Must-have

  • Product specifications and packaging management
  • Consumer and retail trend analysis
  • Cross-functional collaboration
  • Brand strategy deployment
  • Packaging creation management

Nice-to-have

  • Collaborative mindset across EU cultures
  • Innovation-driven mindset
  • Strategic thinking and simplification
  • Balancing long-term vision with accuracy

Key Requirements

  • Master’s degree in Economics, Business, or related fields
  • 5+ years' experience in CPG companies
  • Proven success in product management
  • International experience is a plus
  • Fluent in English

Work Rights

Not specified

Tailored Resume

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