This role serves as a key contributor to the Glucerna brand's consumer strategy by leading digital, content, and performance marketing pillars
Job Summary
This role serves as a key contributor to the Glucerna brand's consumer strategy by leading digital, content, and performance marketing pillars.
The successful candidate will manage external agencies to produce always-on digital content tailored to consumer journeys across social media and e-commerce platforms.
Abbott offers career growth within an international company recognized globally as a great place to work with a focus on diversity and inclusion.
Matching Summary
This role serves as a key contributor to the Glucerna brand's consumer strategy by leading digital, content, and performance marketing pillars.
Skills & Requirements
Must-have
7+ years brand building experience
Digital marketing strategy development
Agency management and oversight
Consumer journey mapping
MarTech and CRM proficiency
Data analysis and ROI measurement
Nice-to-have
FMCG or technology background
Online-to-Offline innovation experience
Strong stakeholder management skills
Self-driven team player attitude
Continuous improvement mindset
Key Requirements
Bachelor degree in Business or Marketing
More than 7 years related experience
Experience in FMCG/Technology/Health Care industry