Smm/ad-cvrm Mkt-上海

Workatwamz

Shanghai, China
Brand strategy and marketing plans
Market research analysis
Direct-to-consumer positioning
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions

Job Summary

  • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
  • AstraZeneca embraces diversity and equality of opportunity and is committed to building an inclusive and diverse team.

Matching Summary

Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.

Skills & Requirements

Must-have

  • Brand strategy and marketing plans
  • Market research analysis
  • Direct-to-consumer positioning
  • Sales leader collaboration
  • Pharmaceutical product development

Nice-to-have

  • Consumer or Managed Markets strategy
  • Insight and market research experience
  • Sales leadership experience
  • Emerging or DFL role experience

Key Requirements

  • Bachelor’s Degree
  • Marketing and/or promotions experience
  • Experience developing and executing strategy
  • Experience managing complex projects
  • Understanding of US pharmaceutical commercialization
  • Understanding of US Healthcare environment
  • MBA in relevant field (desirable)
  • Experience in Consumer/Managed Markets (desirable)
  • Experience in Insight/Market Research (desirable)
  • Sales and/or Sales Leadership experience (desirable)
  • Experience in Emerging or DFL role (desirable)

Work Rights

Not specified

Tailored Resume

Cover Letter