Marketing Manager

World Book Inc.

Chicago, IL, United States
Base: $75,000 - $85,000; bonus/equity: not specifi...
3+ years b2b or edtech marketing experience
Experience with salesforce and hubspot crm
Demand generation and lead nurture workflows
The role involves defining and implementing marketing programs to accelerate awareness and pipeline growth for ClassMate, an AI-enabled literacy platform

Job Summary

  • The role involves defining and implementing marketing programs to accelerate awareness and pipeline growth for ClassMate, an AI-enabled literacy platform.
  • Candidates will partner closely with Sales teams to execute targeted regional campaigns and generate qualified leads across schools and districts.
  • World Book offers a comprehensive benefits package including medical, dental, vision, and 401k matching alongside the stability of a long-standing brand.

Matching Summary

The role involves defining and implementing marketing programs to accelerate awareness and pipeline growth for ClassMate, an AI-enabled literacy platform.

Salary

Base: $75,000 - $85,000; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, 401k matching

Skills & Requirements

Must-have

  • 3+ years B2B or EdTech marketing experience
  • Experience with Salesforce and HubSpot CRM
  • Demand generation and lead nurture workflows
  • SEO/SEM and digital campaign management
  • Email marketing and multi-channel campaigns

Nice-to-have

  • Experience supervising a small team
  • Knowledge of K-12 school district sales cycles
  • Familiarity with Monday.com project management tool
  • Ability to create educator-focused content
  • Collaborative mindset with cross-functional teams

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • Minimum 3 years of relevant B2B or EdTech marketing experience
  • Strong written and verbal communication skills

Work Rights

Not specified

Tailored Resume

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