On Trade Advocacy Manager

Diageo PLC

Mexico City, Mexico
Not specified (flexibility is emphasized, indicating potential for hybrid or remote options).
Advocacy or trade marketing experience
On-trade dynamics and bartender culture knowledge
Digital engagement and crm platform expertise
Diageo PLC is seeking an On Trade Advocacy Manager in Mexico City to lead the Diageo Bar Academy, focusing on enhancing bartender capabilities and fostering relationships within the hospitality community. The role requires a blend of industry expertise, digital engagement skills, and proven leadership to drive brand advocacy and business impact. ###

Job Summary

  • This role is responsible for leading Diageo Bar Academy in Mexico to elevate bartender capabilities and position the market as a global benchmark.
  • The ideal candidate will combine industry expertise with a digital approach to transform education into meaningful brand advocacy and business impact.
  • Diageo offers a highly competitive rewards package and fosters an inclusive culture that celebrates diversity and supports employee wellbeing.

Matching Summary

Match Score: 85

Diageo PLC is seeking an On Trade Advocacy Manager in Mexico City to lead the Diageo Bar Academy, focusing on enhancing bartender capabilities and fostering relationships within the hospitality community. The role requires a blend of industry expertise, digital engagement skills, and proven leadership to drive brand advocacy and business impact. ###

Skills & Requirements

Must-have

  • Advocacy or trade marketing experience
  • On-trade dynamics and bartender culture knowledge
  • Digital engagement and CRM platform expertise
  • Cross-functional collaboration with Commercial teams
  • Budget management and agency oversight

Nice-to-have

  • Strategic problem-solving capabilities
  • Strong influencing and communication skills
  • Passion for innovation and curiosity
  • Experience in global brand education
  • Ability to build industry partnerships

Key Requirements

  • Experience in advocacy, trade marketing, or on-trade sectors
  • Strong understanding of bartender culture and on-trade dynamics
  • Proven track record with digital engagement and CRM strategies

Work Rights

Not specified

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