Senior Marketing Manager, Strategy - Disney Games & Digital Entertainment
Disney Streaming
Glendale, CA, United States
Base: $153,200 - $205,400; bonus/equity: may be pr...
Develop and execute gtm plans
Lead integrated synergy marketing campaigns
Leverage market research and analytics
Lead the development and execution of GTM plans for a group of licensed and vertical projects to drive top-line growth and captivate audiences globally
Job Summary
Lead the development and execution of GTM plans for a group of licensed and vertical projects to drive top-line growth and captivate audiences globally.
Partner with key internal stakeholders to align marketing efforts and maximize impact, serving as a brand and partner champion for assigned projects.
Manage a high-performing team and their projects, fostering a culture of collaboration, inclusivity, innovation, and continuous improvement.
Matching Summary
Lead the development and execution of GTM plans for a group of licensed and vertical projects to drive top-line growth and captivate audiences globally.
Salary
Base: $153,200 - $205,400; Bonus/Equity: May be provided; Benefits: Full range of medical, financial, and other benefits
Skills & Requirements
Must-have
Develop and execute GTM plans
Lead integrated synergy marketing campaigns
Leverage market research and analytics
Manage high-performing marketing teams
Deep knowledge of entertainment landscape
Nice-to-have
Creative storyteller
Comfortable with ambiguity
Thrives on bringing new ideas to life
Proactive problem solver
Key Requirements
10+ years progressive marketing experience
5+ years in the gaming industry
3+ years managing direct reports
Experience marketing world-class brands globally
Strong interpersonal skills and executive presence